APPITUDE™

We’re digitally innovative. powering your app-driven growth

CONVERSIONS

A fully managed, always‑on growth system, built to deliver measurable results.
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TURN FLEETING INTEREST INTO LAST MILE CONVERSIONS

CONVERSIONS
MARKETING
We are a Response Marketing Agency focusing on compelling your prospects to take action.
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APPITUDE™

The Lifecycle Marketing System foR

CONVERSIONS

App-Driven Growth

MARKETING
A fully managed, always‑on growth system, built to deliver measurable results.
Book a Call
CONVERSIONS
We’re digitally innovative. powering your app-driven growth
A fully managed, always‑on growth system, built to deliver measurable results.
Book a Call

Buy a WhatsApp bundle for R7and get your free grocery combos

What is appitude™
Appitude™ is more than a tool, it’s your fully managed, always-on growth system. It tackles the full app journey, from acquisition and activation to monetisation and retention, with agility and clarity.
With AI automation, creative campaigns, and data-driven strategy all managed by our expert team, Appitude™ turns app installs into active, loyal, and high-value users.
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HOW appitude™ WORKS
Appitude™ transforms app marketing into an always-on growth engine.
Strategic Planning
We map user behaviour and design campaigns that convert fast.
Campaign Activation
Always-on messaging tailored to real user behavioural insights.
Reporting & Optimisation
Data-backed decision making rooted in performance analytics.
your next Intelligent Growth Framework
Your Five-Stage Engine for Sustained App Growth
Acquire
Target high-intent users through sms, paid media, incentive-led lead marketing funnels, lookalike modelling, and themed event campaigns.
Every acquisition campaign is built to initiate the right behaviours from the start.
Activate
Turn installs into first-time actions with guided onboarding, educational content, and incentive triggers such as digital coupons and vouchers. 
We eliminate early drop-offs by solving friction points like PIN resets & verification flows.
Transact
Drive regular app usage by linking campaigns to in-app utilities like buying airtime, paying bills, or sending money.
We build frequency through value stacking, gamified missions, and limited-time offers that make the app part of everyday life.
Retain
Our approach focuses on understanding where and why users drop off, and resolving it fast.
Recover dormant users with data-triggered engagement journeys, personalised win-back campaigns, and smart lifecycle segmentation.
ADVOCACY
Convert satisfied users into becoming advocates, using referral campaigns, loyalty journeys, underused feature education, and feedback loops. 
We retain users, and scale them.
Acquire
Target high-intent users through sms, paid media, incentive-led lead marketing funnels, lookalike modelling, and themed event campaigns.
Activate
Turn installs into first-time actions with guided onboarding, educational content, and incentive triggers such as digital coupons and vouchers. 
Transact
Drive regular app usage by linking campaigns to in-app utilities like buying airtime, or paying bills.
Retain
Our approach focuses on understanding where and why users drop off, and resolving it fast.
ADVOCACY
Convert satisfied users into becoming advocates, using referral campaigns, loyalty journeys, underused feature education, and feedback loops. 
sam mcmurtrie

CHIEF EXECUTIVE OFFICER

Guided by Proven Digital Innovators
Our focus is on deploying our high end technology platforms and services to ensure digital monetisation at positive return of investment. Our clients love our dynamic team’s agile approach that allows us to deliver very quickly & efficiently.
With the biggest mobile networks in South Africa running on our platforms, we are now eager to expand to new markets and new industry segments.
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Included in Every Appitude™ Launch
Everything you need to launch fast, scale smart, and grow with impact.
included in every campaign activation
Strategic Campaign Design 
Target Audience Identification
AI Creative Development
Cost Efficiency with Trained AI
Funnel and Micro Site Builds
Voucher and Coupon Logic
Full Automation for Retargeting
Reporting & Optimisation
Strategic Campaign Design 
Target Audience Identification
AI Creative Development and Generation
Cost Efficiency with Trained AI
Funnel and Micro Site Builds
Sales Voucher and Coupon Logic
Full Automation for Retargeting
Reporting, insights & Optimisation

THE NEW DAWN

OF RESPONSE MARKETING

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We’re digitally innovative, and ready to activate your app’s growth.
Appitude
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Ready to turn Fleeting Interest into Last-Mile Conversions?
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Book a Call
Appitude
INGAiGE
Return on Conversations
Contact
Privacy Policy

Copyright ©

ViaMedia (Pty) Ltd